Saltless Sea Creamery

Borrower Name

Saltless Sea Creamery

Project Location

Traverse City

Project Type

Small Business

Project Partners

Venture North, Michigan Dept. of Agriculture, Dairy Business Alliance

When you talk with Dave and Joy Omar about their rapidly growing business, Saltless Sea Creamery, you are left with two seemingly disparate but closely connected impressions.

One, they love what they do with unbridled passion.

And, second, time is what makes cheese special.

Dave and Joy make artisan cheese that has Mediterranean roots and the wholesome goodness of locally-sourced milk. The mention of their cheeses stirs the palate, steeped in Dave’s Lebanese heritage, love of Italy, and his knowledge about the facts as well as best-kept secrets about cultivating cheeses. As a customer, you quickly see that they made the most of their inter-continental heritage as well as experiences closer to home – from Zingerman’s Deli to the Traverse City Farmer’s Market.

Their biggest challenge in meeting spiraling customer demand?

Their cheese production facility is located 60 minutes from home in a leased space. Their problem is compounded by the critical, universal shortage of licensed, commercial and well-equipped commercial kitchen options.

Enter Dave and Joy’s burst of inspiration: to build out a facility and market their cheeses much closer to home in East Bay Township.

Their ambition is taking the form of action, including a successful crowd-funding program, a Michigan Dept of Agriculture and a Dairy Business Alliance Dairy Grant and, last but not least, Venture North Funding and Development and Annie Olds.

“We are eternally grateful to all who have dedicated their time, goodwill, and resources to support our vision,” says Joy. “Including of course, Venture North and Annie Olds for their capital and advice in planning our new production facility.”

Venture North is providing over $136,000 in loan capital to build out the cheese production facilities. They are also providing no-cost consulting in marketing, bookkeeping and how to use a new accounting system, and of course, ongoing business coaching.

“Their first three attempts to secure funding failed for various reasons until they met with us,” said Annie Olds, Business Development Manager and Business Consultant for Venture North. “But they fit a number of our criteria for financing and were very receptive and positive about engaging with our ongoing Business Development Services. They are an important part of the ‘buy local’ foods initiative that we want to support and, last but by no means least, they make great cheese.”

Olds added that “this project was a really cool full-circle moment. The Omar’s source their raw milk from De Vor Dairy Farm & Creamery (also an artisan cheese maker) in Kalkaska which is where my family operated the former Shetler Family Dairy. By supporting the local dairy industry as well as a secondary processor like Saltless Sea it’s a win-win for everyone!”

“With a team effort, we’re proceeding with the steps toward a fully equipped facility nearby with the bells and whistles to ramp up cheese production and grow our business,” said Dave Omar.

And there’s local support for bringing Saltless Seas cheeses closer to home.

“East Bay Township residents support local food and local businesses,” said Claire Karner, Director of Planning and Zoning for East Bay Charter Township. “This sentiment was reaffirmed through recent community input received during the 2023 master plan process. The Township is currently working to support economic development and support existing and expanding local businesses in several ways. We are thrilled that Saltless Sea Creamery, along with other local vendors, will be participating this summer at the new East Bay Corner’s Farmer’s Market, located at the Township Hall. We look forward to working with Saltless Sea as they advance their facility plans.”

As the adage goes, good things come to those who wait.

In this special case, it’s about wonderful cheese of just the right age.